Wednesday, 22 February 2017

OUP organises its first digital learning roadshow in Pakistan

Yesterday, 21 February, Oxford University Press Pakistan (OUP) organised its first Digital Education Roadshow at the head office in Karachi. The event was held as part of OUP’s search for business partners who can provide cutting-edge solutions that contribute to OUP’s vision of enhancing learning through quality digital resources.
As education makes the leap into digital, OUP, traditionally a print giant, has undertaken efforts for digital innovation and is now rolling out technology-based educational products and services. As a part of these efforts, OUP is seeking to collaborate with Ed Tech industry players within Pakistan to build innovative digital learning solutions for both school and higher education markets. 
The Digital Education Roadshow aimed to provide a platform to Ed Tech vendors within Pakistan to showcase their digital learning products and services and explore avenues of partnership for developing customised e-learning solutions for OUP. The event was open to technology companies, startups, and initiatives in Pakistan offering expertise in Ed Tech materials as well as graphic designers, animators, and game and video producers involved in developing engaging educational content. These Ed Tech specialists presented demonstrations of their range of e-learning resources and discussed possibilities of collaborative work to create unique and exciting solutions suited to OUP’s digital learning requirements.    
In her welcome address, Ameena Saiyid, Managing Director, OUP, said that the publishing house is pursuing educational solutions in the digital landscape, because it recognises the potential, reach, and impact that digital solutions can provide. “This is an exciting time in the Ed Tech landscape, particularly in Pakistan. We have the power to turn our students into critical thinkers and change a rote-based system into one where children explore and innovate. It is our responsibility to give our children the best possible resources to receive an education filled with inspiration and exploration,” she said.
The Digital Education Roadshow will also be held in Lahore tomorrow, Thursday 23 February.